It’s said to be the worst recession since the depression of the 1930’s. Thousands of workers being down sized and laid off. Large companies closing down. The year is 2009. After years of plenty fuelled by over extended credit the market has finally collapsed.
So how are people surviving? In troubled times, we always find away. Welcome to the new revolution. The technological and communications revolution.
Thousands of people world-wide, either through choice or necessity in this recession, are launching brand new, first time, low overhead businesses. The large corporations of the ‘old economy’ are giving way to the new - The birth of the Solo-preneur. Small businesses owned and run by a single creative entrepreneurial person, where ‘you are your business’. These businesses may grow to a handful of supporting employees or engage a number of freelance specialists to help, but essentially, if you, the founder, is not around then the business doesn’t happen.
Unfortunately, this new ‘job title’ doesn’t come with a marketing manual – until now.
In this blog, you’ll learn how to put the building blocks together to create maximum visibility for your fledgling business in the most cost efficient and most sustainable way possible. You’ll learn the fundamentals of how to build your credibility, visibility and capability, how to review your own collateral and natural ability to ensure success, how to define yourself in the ‘category of one’, how to build your personal profile and your personal brand, how to basically stand out from the sea of new start-up businesses when you have little or no money. Yes it can be done, and this blog shows you how. It’s not based on theory, but on sharing what actually can work in the real world with illustrations taken from the author’s own experience of starting a number of businesses, together with interviews and case studies from a catalogue of small businesses in both the US and UK which the author has worked with over the years. You will be taken along a journey of self discovery and realisation that you can supercharge your leverage to expose your business to the masses and start to attract people to you, who want to buy from you and BUY NOW! You’ll learn how to build your virtual team and tap in to knowledge and experience learnt from people who have gone before you.
Never before has all this information been presented in such a structured, easy to follow way, aimed specifically at the solo-preneur.
Tina Jesson Founder of The British Academy for Solo-preneurs
www.tinajesson.com and www.whatthemediawants.com
“Tina Jesson is the ONLY …female British speaker and trainer who works with small and solopreneurial businesses – where YOU are your business - to discover their ‘unique me’, develop razor sharp positioning to get maximum visibility and market penetration, so you start attracting clients who buy from YOU and only you, blasting competition out of the water“
Author of ‘How to Play the Property Game’ and ‘The Solo-preneurial Marketeer’