Creating the right business, identifying your strong reason why and developing YOUR story is the normal starting point of getting great visibility and starting that virtuous circle, unstoppable marketing engine. Let’s look at Lena’s story to demonstrate this point.
Lena Lucas grew up in Kiev, Ukraine, only 80 miles from the 1986 Chernobyl nuclear disaster. She was 14 at the time of Chernobyl nuclear explosion. Lena along with other teens under age of 16 was evacuated away from Kiev to Crimea region for four month. Her farther was not permitted to leave Kiev. He died from cancer caused by the nuclear radiation within a year after the explosion. Even today, Ukraine and some parts of Belorussia have not recovered from the disaster of 1986. The rate of cancer related diseases have skyrocketed in Kiev. In fact, the death rate is higher than the birth rate in the Ukraine
Lucas received MBA in Marketing from Kelly School of Business. She has 11 years of experience in Marketing and has been a business owner since 2005. In 1997, Lena moved from Kiev to Indianapolis, USA where she encountered another kind of air pollution – in her own home.
Her current business, Emerald Healthy Environments was started out of a concern of indoor air pollution produced by particleboard furniture. After Lena and her daughter moved into a new home, her daughter developed severe allergy symptoms. Lucas soon discovered the cause: furniture in her daughter’s room was emitting formaldehyde. Lena cleared the room of the furniture and her daughter’s symptoms disappeared. After months of research Lucas turned her air pollution concern into an enterprise. Emerald Healthy Environments has been a pioneer in the state designing, manufacturing and installing custom all wood toxin free closets and cabinets.
Myhomegreenpages.com is a low cost online marketing tool for Indiana green businesses and the place for consumers to obtain hard to find information about green products and services in their hometowns. Via this site, Hoosiers can read and write free product reviews and interact with local green business owners.
Along with the online green business directory, Emerald Healthy Environments has launched the Green Business Network (GBN) that provides face-to-face interaction for Indianapolis green business owners. The mission of Green Business Network is to make Indiana a sustainable and healthy place to live for the future generations by empowering Indiana green business through education, promotion and connection. GBN promotes green businesses through structured and systematic process of word of mouth advertising, mutual referrals and collaborative marketing.
Lena works tirelessly connecting Hoosiers with Indiana green businesses. “Buying local products and services that are health conscious and safe for the environment we all contribute to making our lives healthier and sustainable”, Lucas says.
Not surprisingly, Lena is becoming a recognized figure on the ‘green’ map in Indiana. Last month, she appeared on Fox TV promoting the products of members of the GBN.
Not surprisingly, Lena is becoming a recognized figure on the ‘green’ map in Indiana. Last month, she appeared on Fox TV promoting the products of members of the GBN.
Lena has a powerful story and a very strong reason why motivated for a personal and a business reason. She connects with a range of potential clients and she is getting visibility as a result.
Sign up for your FREE training video, Training Information & Special Limited Offer
Tina Jesson Founder of The British Academy for Solo-preneurs
www.tinajesson.com and www.whatthemediawants.com
“Tina Jesson is the ONLY …female British speaker and trainer who works with small and solopreneurial businesses – where YOU are your business - to discover their ‘unique me’, develop razor sharp positioning to get maximum visibility and market penetration, so you start attracting clients who buy from YOU and only you, blasting competition out of the water“
Author of ‘How to Play the Property Game’ and ‘The Solo-preneurial Marketeer’
Founder of www.homestagerstoday.com & www.homestagers.co.uk & The British Academy Of Home Stagers
Tina Jesson Enterprises LLC